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fmg = Fashion, Makeup, Glamour

fmg is Avon’s clean-beauty brand rooted in a 135-year legacy. fmg is designed for modern beauty lovers, with vegan-friendly, cruelty-free formulations and inclusive shade ranges.  Each product reflects Avon’s commitment to skin health and performance, marrying science-backed ingredients with a community-driven approach.


Avon’s fmg Glimmer collection brings a spectrum of luminous precision to brows and eyes with vegan, paraben-free formulations tailored for lasting performance.


Avon’s fmg Match collection is a complexion coverage lineup of  makeup essentials formulated to deliver lightweight, buildable, and flaw-blurring coverage infused with hyaluronic acid, vitamin E, botanical extracts, and antioxidant-rich berry complex.


Avon’s fmg Cashmere collection unites a weightless, buildable 24-Hour Liquid Foundation; a peptide- and botanicals-infused smoothing Multi-Peptide Face Primer; a creamy, hydrating Full Coverage Concealer; and complementary essentials for flawless, all-day wear.


Avon’s fmg Love collection captures every shade of your mood with the LOVE at 1st Sight Eyeshadow Palette, sumptuous lip butters, and the fan-favorite LOVE at 1st Lash Mascara—powered by the exclusive Love Complex Formula—plus even more romantic treasures to complete the lineup.


Avon’s fmg imprint delivers clean beauty with vegan-friendly, cruelty-free formulas in an inclusive spectrum of shades. Whether you’re defining brows and eyes with the Glimmer collection, perfecting your complexion with Match, achieving all-day flawlessness with Cashmere, or celebrating every mood with Love, fmg has you covered. Discover your perfect formula today—shop the full fmg lineup at Avon.com  and embrace beauty that’s as powerful and diverse as you are.

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